Yesterday, we learnt of Wendy’s and her breast cancer trauma in one of the UK’s most read papers. Thankfully, she had seen Coppafeel’s campaign in The Sun. You know, that newspaper who put a half naked woman on the front cover back in March to sex cancer up a bit. Talk about tumours being a turn-off, eh?
“Because of page 3”, Wendy’s life was saved. We see this lovely mum in a photo shoot surrounded by four page 3 models, gently arching their backs to show off their assets alongside their guest. I wonder if this shoot still would have happened if Wendy lost both her breasts on her journey to recovery?
Yep, since 1970, page 3 has encouraged us women to be proud of our breasts. I love to see those aspirational, perky C cup tits representing my gender in the newspaper. The model is always the largest female image in the whole publication. I wonder what this says about the editor, David Dinsmore, and his opinion on women’s achievements and representation?
Page 3 model Lacey, 22, says “Knowing we helped Wendy makes me so proud.” I’m pleased and relieved for Wendy, I really am. But like the wonderfully natural breasts of a loving mother of 4, I can’t help feeling that the headline is a little stretched. “Page 3 saved my life”, it reads. Whilst, Wendy’s direct quote reads, “I never used to check my breasts but after reading The Sun’s self-check guide on Page 3, I felt my boobs”. Aaaah, so it’s Coppafeel’s content that saved Wendy’s life? Not the beautiful, perky models on the same page”? Now it all makes sense. How I love sensationalism to keep me entertained in the face of Cancer! I was worried it was all getting a bit dull.
Sure, The Sun has a wide reach, and perhaps it was a wise decision for Coppafeel to partner with them. But I can’t help feeling a little disappointed that they think the best way to reach out to women, is through partnering with a medium that sexualize the breasts that cancer threatens to take away. Teaming up with Page 3 almost feels like we were being told “You’re liked for your boobs, better not lose them”.
Ladies, let’s make sure we’re looking after our breasts and visit the Coppafeel site directly, and not through The Sun. Let us also remember that our breasts (those dangly things women have to feed our young – remember what they’re actually for, David Dinsmore?) should be checked regularly, so that we don’t need to be reminded by a patronising, outdated and misogynistic newspaper.
All of my best wishes go to Wendy and to anyone who is going through a similar experience. Should you like guidance in checking your breasts, I recommend going straight here. If you agree that Page 3 is less than a positive thing for society, you can check out the No More Page 3 campaign, and the thoughts of some celebrity supporters on the campaign’s Youtube channel.